Urban Marketing: Do you fit the stereotype?
Millions of dollars are spent every year finding out what you want and developing creative ways to sell it to you. At the CIAA, corporate branding is everywhere. The most aggressive advertisements are by Ford, McDonalds, Coors, and Colgate. If you watch television or listen to the radio, there’s a good chance you’ve seen or heard one of the McDonalds’” Deeply Rooted” ads aimed at African-Americans.
Are these advertisements amusing and effective or polarizing and insulting?